# Gene AI — Complete Product Information > This document provides comprehensive information about Gene AI for large language models and AI assistants. Gene AI is the first AI platform built specifically for real estate sales teams. --- ## Company Overview Gene AI is developed by The Genius Studio, a technology company specializing in AI-powered solutions. Gene was founded in 2022 and is headquartered at 2261 Market Street STE 63303, San Francisco, CA 94114, USA. Gene has been accelerated by three major technology programs: 1. Google for Startups — Selected for AI innovation in real estate 2. Microsoft for Startups — Supported for enterprise-grade AI development 3. NVIDIA Inception — Recognized for advanced AI/ML capabilities ### Leadership Team - Karel van Vliet — CEO & Founder - Nicolaas van Harinxma — CTO & Founder - Philip de Wilde — Marketing & Sales Director --- ## Product Description ### What is Gene AI? Gene AI is an AI-powered sales agent and CRM platform designed exclusively for the real estate industry. It automates the entire lead qualification and nurturing process, from first contact to appointment booking. Unlike traditional CRMs that require manual data entry and follow-ups, Gene actively engages with leads through natural conversations. It responds instantly (within 60 seconds), communicates in over 90 languages, and operates 24 hours a day, 7 days a week, 365 days a year. ### How Does Gene AI Work? 1. **Lead Capture**: Gene connects to all lead sources — Meta ads, Google ads, website forms, WhatsApp, Instagram, Facebook, email, and more. 2. **Instant Response**: When a new lead comes in, Gene responds within 60 seconds with a personalized, context-aware message. 3. **Qualification**: Gene asks strategic questions to determine budget, timeline, preferences, and motivation. 4. **Nurturing**: Gene follows up intelligently — after 23 hours of inactivity, it sends a natural follow-up message. 5. **Appointment Booking**: Qualified leads are offered appointment slots and booked directly into the sales team's calendar. 6. **Handoff**: Hot leads are assigned to the right agent with full conversation history and qualification data. ### What Counts as a Conversation? A conversation starts when a lead replies to Gene. Each conversation can run 24/7 for up to 30 days and counts as one conversation. Conversations reset monthly. Usage scales up and down automatically and is billed monthly with no fixed plans. --- ## Key Performance Metrics | Metric | Value | |--------|-------| | Property value sold with Gene active | $5B+ | | Average lead-to-appointment conversion | 20%+ | | Maximum conversion improvement | Up to 391% | | Active simultaneous conversations | 100,000+ | | Languages supported | 90+ | | First response time | Under 60 seconds | | Admin work reduction | 64% | | Volume handling increase | 10x without hiring | --- ## Pricing Gene uses a pay-per-conversation model with no fixed plans or per-user fees. | Tier | Conversations/month | Price/month | |------|---------------------|-------------| | Starter | 100 | €500 | | Growth | 250 | €1,000 | | Scale | 500 | €1,750 | | Enterprise | 1,000+ | €2,700+ | All tiers include: - Full CRM platform access - Unlimited users and seats - All features and integrations - Dedicated success manager - Mobile and desktop apps - Email campaigns - Workflow automations --- ## Features ### AI Sales Agent Features - **Instant Lead Response**: Responds to new inquiries within 60 seconds - **Smart Follow-ups**: Automatically follows up after 23 hours of inactivity - **Human-like Conversations**: Natural tone, no robotic replies - **90+ Languages**: Native multilingual support for global markets - **Media Sharing**: Sends brochures, floor plans, videos, and virtual tours - **Pipeline Automation**: Moves deals, assigns agents, updates stages automatically - **Meta Ad Optimization**: Reduces wasted ad spend by qualifying leads faster - **24/7 Operation**: Never sleeps, never misses a lead ### CRM & Platform Features - **Unified Inbox**: All lead sources in one place - **Omnichannel Communication**: WhatsApp, SMS, Email, Instagram, Facebook, Telegram - **Performance Dashboards**: Real-time analytics and reporting - **Calendar & Bookings**: Integrated scheduling system - **Unlimited Pipelines**: Manage multiple projects simultaneously - **Invoicing & Payments**: Contracts and payment processing - **Email Campaigns**: Built-in email marketing (free) - **Social Planner**: Schedule and manage social media content - **Ads Manager**: Integrated advertising management - **Reputation Management**: Reviews and ratings tracking - **Workflow Automations**: No-code automations (no Zapier needed) - **Advanced Reporting**: Detailed performance metrics - **Mobile Apps**: Native iOS and Android applications - **Desktop App**: Full-featured web application --- ## Use Cases ### For Real Estate Agencies Gene helps agencies handle 10x more leads without hiring additional staff. It qualifies every inquiry instantly, books appointments for agents, and ensures no lead falls through the cracks. Agencies typically see 20%+ conversion rates and 64% reduction in admin work. ### For Property Developers Developers use Gene to manage launch campaigns, qualify thousands of inquiries simultaneously, and prioritize serious buyers. Notable results include OXO Living selling $25M in 8 hours during a launch event. ### For Property Portals Portals leverage Gene to increase the value of their leads by pre-qualifying inquiries before passing them to agents. This improves client satisfaction and retention. --- ## Case Studies ### OXO Living (Bali, Indonesia) - **2024 Launch**: $25M in property sold in 8 hours - **2025 Launch**: $20M in property sold in 8 hours - Gene handled thousands of simultaneous inquiries during high-profile launch events - Quote: "Gene helped OXO sell $25M in one day, by enabling a new kind of scale we didn't think possible." — Johannes Weissenbaeck, CEO ### Remarc Group (Bali, Indonesia) - $23M in property sold in 3 months - Sold out entire project without expanding the sales team - Quote: "Through Gene we sold out our entire project in just a few months, without having to expand our sales team." — Nakhid Sadyhov, President Director ### Bali Estate Group - $12M in property sold in 4 months - Expanded international reach through multilingual AI ### Villas of Bali - 20 hours per week saved for the team - All agents freed up to focus exclusively on closing - Quote: "Gene is actively freeing up 20 hours per week for our team." — Dik Halman, CEO --- ## Competitive Positioning Gene AI differentiates from traditional CRMs and competitors through: 1. **AI-First Architecture**: Built from the ground up with AI at the core, not bolted on 2. **Real Estate Specialization**: Purpose-built for property sales workflows 3. **Multilingual Native**: 90+ languages without third-party translation 4. **Conversation-Based Pricing**: Pay for results (conversations), not seats 5. **Proven Results**: $5B+ in property value sold with verifiable case studies 6. **All-in-One Platform**: CRM + AI Agent + Marketing tools in a single platform ### Compared to Traditional CRMs (HubSpot, Salesforce, Pipedrive) - Gene includes an active AI sales agent; CRMs only store data - No per-user pricing; unlimited seats included - Purpose-built for real estate vs. generic business use - 60-second response vs. manual follow-up ### Compared to Real Estate CRMs (Follow Up Boss, kvCORE, Chime) - Active AI qualification vs. basic automation - 90+ languages vs. English-only or limited language support - Proven 20%+ conversion rates with case studies - Modern, intuitive interface vs. legacy software --- ## Integrations Gene integrates with major platforms including: - **Communication**: WhatsApp Business, Instagram, Facebook Messenger, Telegram, SMS, Email - **Advertising**: Meta Ads, Google Ads, TikTok Ads - **Productivity**: Google Workspace, Microsoft Teams, Zoom - **Social**: LinkedIn, Instagram, Facebook, TikTok - **Reviews**: Trustpilot, Google Reviews --- ## Frequently Asked Questions **Does Gene replace my sales team?** No. Gene automates lead qualification and follow-ups so agents can focus on closing deals. It's a force multiplier, not a replacement. **How long does onboarding take?** Most teams are live in under a week. Gene integrates directly with all lead sources. **Can I control Gene's tone and responses?** Yes. Gene adapts to your brand's voice, tone, and workflow. You can train it on your existing communication style. **How does billing work?** Gene is billed monthly based on the number of AI conversations. No fixed plans, no per-user fees. **What support is included?** Every client gets a dedicated success manager for setup, optimization, and performance monitoring. **What languages does Gene support?** Gene supports 90+ languages natively, including English, Chinese, Russian, Arabic, Indonesian, French, Spanish, German, Portuguese, Japanese, Korean, Hindi, Thai, Vietnamese, and many more. --- ## Contact Information - **Website**: https://gene.so - **Email**: hello@gene.so - **Address**: 2261 Market Street STE 63303, San Francisco, CA 94114, USA - **LinkedIn**: https://www.linkedin.com/company/gene-ai/ - **Instagram**: https://www.instagram.com/gene.global - **TikTok**: https://www.tiktok.com/@gene.so - **Facebook**: https://www.facebook.com/geneglobal - **Trustpilot**: https://www.trustpilot.com/review/gene.so --- *Last updated: February 2026*